Online Reputation management refers to the influencing and controlling of an individual's or group's reputation. Formerly a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual's or group's reputation. It focuses on the management of product and service search website results. The overall outlook of search results have become an integral part of what defines "reputation" and subsequent to all these developments, reputation management now exists under two spheres: online and off-line reputation management.
ORM, a variety of electronic markets and online communities like e-Bay, Amazon, and Alibaba have ORM systems built in and using effective control nodes these can minimize the threat and protect systems from possible misuses and abuses by malicious nodes in decentralized overlay networks. Whereas, off-line reputation management refers to the process of managing public perception of a said entity outside the digital sphere using select defined controls and measures towards the desired result ideally representing what stakeholders think and feel about that entity. Wherein, the most popular controls for off-line reputation management include social responsibility, media visibility, press releases in print media and sponsorship amongst related tools. Why does it matter? Negative items showing up online can damage your career whereas having a positive online reputation leads to career opportunities.
There are few main reasons why building & managing your online reputation is so important:Having good content online helps you, but most people don't know how to do it. In an increasingly competitive economy, more and more companies, schools and customers are looking for positive information about you on the web. However, most people don't know what they can do to increase the positive footprint they can have on the web and build a positive online reputation. Everything we do is now recorded online forever, which means we need more tools to make sure this doesn't harm us.
We do everything online, and we now have the technology to track and store all that activity. That means everything we post on Facebook or Twitter and every item we search for, the website we visit, the online transaction we make and conversation we have through text or messenger exist somewhere. A Facebook status update you made a year ago may eventually get you fired. Anyone can say anything about you online without getting in trouble, whether it's true or not. People are looking you up online & making decisions about you based on what they find. While you may not have looked yourself up, it's certain that someone else has - and they are making judgments about you based on what they find.
Benefits are that reputation management is widely acknowledged as a valuable intangible asset which can be one of the most important sources of competitive edge in a highly competitive market. The practices are also important in helping any entity manage staff confidence as a control tool on public perceptions which if undermined and ignored can be costly, which in the long run may make an employee less confident a risk no employer would dare explore as staff morale is one of the most critical drivers of company performance.